Tipsy life (1933)

The film generally regarded as Japan’s first true musical was also the first film made entirely in-house by the pioneering studio P.C.L., a company founded specifically to take advantage of emergent sound technology. P.C.L. worked in collaboration with a brewer’s firm, Dai Nihon Biru, who met the production costs of the film in full, and whose products are featured in the film in an example of the sophisticated and modern merchandising typical of the studio’s early work. The film is partially set in a beer hall, and its story concerns a beer seller at a train station and her relationship with a music student trying to create a hit song. Director Sotoji Kimura was to become a company stalwart, making such films as Ino and Mon, while actress Sachiko Chiba would emerge the studio’s first real star, appearing in such films as Wife Be Like a Rose.